We work with brands and institutions to unveil alternative ways to connect with people through human-centric strategies, authentic storytelling, and premium visual content.
We draw on years of experience exploring youth, the realities and social codes of street culture, communities across the globe, and trends and behaviours at the fringes of society that become fodder for social influencers.
We specialise in immersive anthropological research methods supported by film and photography. Our team is dedicated to identifying cultural shifts, mapping out behaviours, developing ideas, and producing quality creative content.
We build connections to unfold experiences, perspectives and ways of life. From it, we gain a rich understanding of people’s stories and the many fluctuating narratives that define them.
Hands-on and on the ground coverage. We naturally tap into urban culture to ensure true representation of audiences. The goal is to amplify unfiltered voices & real narratives.
We collaborate with other creatives and research agencies to offer our extensive knowledge of proximity to urban culture and communities.
For us, putting people at the heart of the stories we tell is essential. We know from experience that the camera allows people to show us their stories and allows us to share those with others. The camera helps you to see how the world moves people.
Through a mix of in-depth observation and on-the-fly interviews, we spend time with people to build relationships and capture personal stories and insights.
We live on the streets and make it our business to know about upcoming trends and movements.
We edit the content of the stories filmed with creativity and spontaneity. We make tabloids, zines, and books with style and street installations with a social impact.
Let the INTO locals guide the way. We have friends in many corners of the world!
We recruit people through personal connection, and by going to the places where they spend time.
We work across the globe.