About
INTO Culture is a creative content and research studio that uses visual and cultural anthropology to deliver insights and inspiration about real people and real stories.
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Real insights. Real people. Real stories.
We draw on years of experience exploring youth, the realities and social codes of street culture, communities across the globe, and trends and behaviours at the fringes of society that become fodder for social influencers.
We’re based in Barcelona and London.
Real insights. Real people. Real stories.
Our Approach
We are visual storytellers, researchers, and big-thinkers.
Filmmaking & Photography
We make mini docs and take photographs and edit the content of the stories filmed with creativity and flow. For us, putting people at the heart of the stories we tell is essential.
Research & Insights
Through a mix of in-depth observation and on-the-fly interviews, we spend time with people to build relationships and capture personal stories and insights.
Editing & Layout
We capture and edit our films and photographs with style. And make tabloids, fanzines, and street installations with a social impact.
We team up to create
We collaborate with other creatives and research agencies to offer our extensive knowledge of proximity to urban culture and communities that can inspire and help your creative, marketing, innovation, and strategy teams.
Local recruitment
We recruit people through personal connection, and by going to the places where they spend time.
Global network
Let the INTO locals guide the way. We have friends in many corners of the world.
Filmmaking & Photography
We make mini docs and photographs and edit the content of the stories filmed with creativity and flow. For us, putting people at the heart of the stories we tell is essential.
Research & Insights
Through a mix of in-depth hanging out and on-the-fly interviews, we spend valuable time with people to build relationships and capture personal stories and insights.
Global network & Local recruitment
We recruit people through personal connection, and by going to the places where they spend time. Let the INTO locals guide the way. We have friends in many corners of the world.
We team up to create
We collaborate with other creatives and research agencies to offer our extensive knowledge of proximity to urban culture and communities that can inspire and help your creative, marketing, innovation, and strategy teams.
Editing & layout
We capture and edit our films and photographs with style. And make tabloids, fanzines, and street installations with a social impact.
CASE STUDIES
This is how we do
INTO is a cultural magazine, that focuses on telling stories in a global market that increasingly demands genuinely human-centred content, both visual and narrative.
“Just get out, meet people and put yourself in other people's experience, in other people's lives, not just your own vision"
Amelie | INTO mag. edition 03, Voices of East London youth.
It is a path of thoughts, a shared human quality, a curiosity about what is going on in the world, and a desire to transcribe it visually.
Clients
We work across the globe.
Team
The thinkers.
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With 20 years of experience in advertising, cultural and urban documentary, he has worked in-house for Nike Japan and collaborated with brands like Levi Strauss Global, Junk food L.A, Vice Media to create impactful content and campaigns. On the streets observing and close to youth movements, his work brings realism to a cinematic experience through photography and film, whether capturing "on the fly" or composing the story, always through an aesthetic approach.
Ivan Hugo
Founder & Head of Film and Photography
Multicultural polyglot, expert ethnographer and applied anthropologist, venturing into both business and social research for strategy and innovation. Her mission is to unpack people’s stories in an attempt to understand the multi-layered complexities that hold our ‘worlds’ together and allow us to make sense of the ‘everyday’ --- while using the information to create impact.
Camila Pedersen Sierra
Head of Research and Insights
Has 10 years of experience working with creative agencies in a variety of industries and sectors, with expertise in video production, editing, design and motion graphics. His work consists of the pre-production, production, and post-production phases of the project's lifecycle.
