WHO WE ARE:
INTO is a new kind of creative content studio.
We create high quality visual material that’s inspired and informed by cultural research.
We are based in Barcelona and Mexico City, and work globally.
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INTO uses visual anthropology to provide brands and institutions with results that engage both internal and external audiences.
We combine our expertise in documentary filmmaking, photography, and creative production with cultural research methods to tell stories with authenticity and depth.
WHAT WE DO
INTO works with brands, strategy & innovation teams, and research agencies to get up close and personal with target markets.
FILM & PHOTOGRAPHY
INTO uses photography and documentary filmmaking to share captivating narratives. We put real people at the heart of every story.
CREATIVE EXCELLENCE
INTO offers top-level creative production. We deliver documentary shorts, photo campaigns, magazine and newspaper publications, special edition books, and a range of other mediums tailored to our clients’ needs.
CULTURAL RESEARCH
Our projects incorporate immersion, interviews, fieldwork, and culture mapping. We spend quality time with interesting, authentic people and get to know them in context.
YOUTH-CENTRIC EXPERTISE
At INTO, we're up to date with what's happening now. We have years of experience with youth and street culture across the globe.
GLOBAL NETWORK
We've got a knack for finding interesting people. Whether it's through our network, or by spending time with locals, we find participants who are engaged and eager to contribute. INTO has unique access to youth, subcultures, and the Spanish-speaking world.
WE TEAM UP TO CREATE
We connect and collaborate with researchers, agencies, strategists, and creatives across the globe.
FILM & PHOTOGRAPHY
INTO uses photography and documentary filmmaking to share captivating narratives. We put real people at the heart of every story.
CREATIVE EXCELLENCE
INTO offers top-level creative production. We deliver documentary shorts, photo campaigns, magazine and newspaper publications, special edition books, and a range of other mediums tailored to our clients’ needs.
CULTURAL RESEARCH
Our projects incorporate immersion, interviews, fieldwork, and culture mapping. We spend quality time with interesting, authentic people and get to know them in context.
YOUTH-CENTRIC EXPERTISE
At INTO, we're up to date with what's happening now. We have years of experience with youth and street culture across the globe.
WE TEAM UP TO CREATE
We connect and collaborate with researchers, agencies, strategists, and creatives across the globe.
GLOBAL NETWORK
We've got a knack for finding interesting people. Whether it's through our network, or by spending time with locals, we find participants who are engaged and eager to contribute. INTO has unique access to youth, subcultures, and the Spanish-speaking world.
CASE STUDIES
Check out our work.
INTO Magazine is an in-house publication that tells the stories we’re most interested in.
“Just get out, meet people and put yourself in other people's experience, in other people's lives, not just your own vision"
Amelie | INTO mag. edition 03, Voices of East London youth.
Clients
We work across the globe.
Team
My journey with visual anthropology began while working in Tokyo as a lead photographer and filmmaker for Nike Japan, and continued through my years investigating youth and denim culture for Levi Strauss US. Since then, my projects have taken me on a global adventure, exploring street culture and urban inspiration in vibrant cities around the world. From the colorful chaos of Mumbai and Delhi to the innovative spirit of San Francisco, the dynamic Latino communities of Los Angeles and Chicago, and the artistic allure of Paris and more have also become my playground, fueling my passion for creativity and cultural exploration.
Ivan Hugo
Founder
Creative Director, Head of Film & Photography
Multicultural polyglot, expert ethnographer and applied anthropologist, venturing into both business and social research for strategy and innovation. Her mission is to unpack people’s stories in an attempt to understand the multi-layered complexities that hold our ‘worlds’ together and allow us to make sense of the ‘everyday’ --- while using the information to create impact.
Camila Pedersen Sierra
Head of Research & Insights
Artur has 10 years of experience working with creative agencies in a variety of industries and sectors, with expertise in video production, editing, design and motion graphics. His work consists of the pre-production, production, and post-production phases of the project's lifecycle.
