Real insights. Real people. Real stories.


About

INTO Culture is a creative content and research studio that uses visual and cultural anthropology to deliver insights and inspiration about real people and real stories.

We draw on years of experience exploring youth, the realities and social codes of street culture, communities across the globe, and trends and behaviours at the fringes of society that become fodder for social influencers.

We’re based in Barcelona and London.

Real insights. Real people. Real stories.

Our Approach

We are visual storytellers, researchers, and big-thinkers.

Filmmaking & Photography

We make mini docs and photographs and edit the content of the stories filmed with creativity and flow. For us, putting people at the heart of the stories we tell is essential.

Research & Insights

Through a mix of in-depth observation and on-the-fly interviews, we spend time with people to build relationships and capture personal stories and insights.

Editing & Layout

We capture and edit our films and photographs with style. And make tabloids, fanzines, and street installations with a social impact.

We team up to create

We collaborate with other creatives and research agencies to offer our extensive knowledge of proximity to urban culture and communities that can inspire and help your creative, marketing, innovation, and strategy teams.

Local recruitment

We recruit people through personal connection, and by going to the places where they spend time.

Global network

Let the INTO locals guide the way. We have friends in many corners of the world.

Filmmaking & Photography

We make mini docs and photographs and edit the content of the stories filmed with creativity and flow. For us, putting people at the heart of the stories we tell is essential.

Research & Insights

Through a mix of in-depth hanging out and on-the-fly interviews, we spend valuable time with people to build relationships and capture personal stories and insights.

Global network & Local recruitment

We recruit people through personal connection, and by going to the places where they spend time. Let the INTO locals guide the way. We have friends in many corners of the world.

We team up to create

We collaborate with other creatives and research agencies to offer our extensive knowledge of proximity to urban culture and communities that can inspire and help your creative, marketing, innovation, and strategy teams.

Editing & layout

We capture and edit our films and photographs with style. And make tabloids, fanzines, and street installations with a social impact.

CASE STUDIES

This is how we do

eXplorins

Ravalopoly - Raval solidarity routes

Junk Food Clothing

Youth culture and attitudes in the city of L.A

Levi Strauss

On the road with global denim culture

Nike Tokyo Design Studio

Documenting sports culture and their lives

INTO is a cultural magazine, that focuses on telling stories in a global market that increasingly demands genuinely human-centred content, both visual and narrative.

“Just get out, meet people and put yourself in other people's experience, in other people's lives, not just your own vision"

Amelie | INTO mag. edition 03, Voices of East London youth.

It is a path of thoughts, a shared human quality, a curiosity about what is going on in the world, and a desire to transcribe it visually.

Clients

We work across the globe.

Team

The thinkers.

With 20 years of experience in advertising, cultural and urban documentary, he has worked in-house for Nike Japan and collaborated with brands like Levi Strauss Global, Junk food L.A, Vice Media to create impactful content and campaigns. On the streets observing and close to youth movements, his work brings realism to a cinematic experience through photography and film, whether capturing "on the fly" or composing the story, always through an aesthetic approach.

Ivan Hugo

Founder & Head of Film and Photography

Multicultural polyglot, expert ethnographer and applied anthropologist, venturing into both business and social research for strategy and innovation. Her mission is to unpack people’s stories in an attempt to understand the multi-layered complexities that hold our ‘worlds’ together and allow us to make sense of the ‘everyday’ --- while using the information to create impact.

Camila Pedersen Sierra

Head of Research and Insights

Has 10 years of experience working with creative agencies in a variety of industries and sectors, with expertise in video production, editing, design and motion graphics. His work consists of the pre-production, production, and post-production phases of the project's lifecycle.

Artur Guarezi

Head of Creative Production

INTO

Real insights. Real people. Real stories.​

Barcelona / London

+34 651 935 866 / +44 7784 348 630

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