WHO WE ARE

INTO Culture is a creative studio, crafting unique visuals and producing global films, driven by extensive cultural and ethnographic research.

Based in Barcelona, we collaborate with brands and agencies across the EU, USA, LATAM, and Japan.

From the brief to the deliverable, we combine our expertise in short docs, filmmaking, photography, immersive brand experiences, prints, books, magazines, and creative production with cultural methods. This combination allows us to create narratives that are authentic and deep, resonating with both internal and external audiences.

WHAT WE DO

INTO: VISUAL DOCS & RESEARCH

Film and Photography

INTO Utilises photography and filmmaking to convey compelling narratives, emphasizing real people as central to each story.

INTO PLUS: AUDIENCE & OUTREACH

Visual Media & Audience Engagement

INTO+ Connects with communities globally. Shares stories, perspectives, and locales with global audiences and brands. Transforms research into engaging narratives accessible to all.

CULTURAL RESEARCH

Our projects incorporate immersion, interviews, fieldwork, and culture mapping. We spend quality time with interesting, authentic people and get to know them in context.

CREATIVE EXCELLENCE

INTO offers top-level creative production. Through captivating visuals and cultural methods, we deliver a range of creative services, delivering authentic and engaging narrative.

GLOBAL NETWORK

We've got a knack for finding interesting people. Whether it's through our network, or by spending time with locals, we find participants who are engaged and eager to contribute. INTO has unique access to youth, subcultures, and the Spanish-speaking world. ​

WE TEAM UP TO CREATE

We connect and collaborate with brands, researchers, agencies, strategists, and creatives across the globe.

FILM & PHOTOGRAPHY

INTO uses photography and documentary filmmaking to share captivating narratives. We put real people at the heart of every story.

CREATIVE EXCELLENCE

INTO offers top-level creative production. We deliver documentary shorts, photo campaigns, magazine and newspaper publications, special edition books, and a range of other mediums tailored to our clients’ needs.

CULTURAL RESEARCH

Our projects incorporate immersion, interviews, fieldwork, and culture mapping. We spend quality time with interesting, authentic people and get to know them in context.

YOUTH-CENTRIC EXPERTISE

At INTO, we're up to date with what's happening now. We have years of experience with youth and street culture across the globe.

WE TEAM UP TO CREATE

We connect and collaborate with researchers, agencies, strategists, and creatives across the globe.

GLOBAL NETWORK

We've got a knack for finding interesting people. Whether it's through our network, or by spending time with locals, we find participants who are engaged and eager to contribute. INTO has unique access to youth, subcultures, and the Spanish-speaking world.

INTO+ We're connecting with communities worldwide, bringing their stories, perspectives, and places to global audiences and brands.

CASE STUDIES


Check out our work.

eXplorins

Solidarity routes in Barcelona’s El Raval

Junk Food Clothing

Youth culture and attitudes in L.A.

Levi Strauss

On the road with global denim culture

Nike Tokyo Design Studio

Sports culture and creativity in the heart of Tokyo

INTO Magazine is an in-house publication that tells the stories we’re most interested in.

“Just get out, meet people and put yourself in other people's experience, in other people's lives, not just your own vision"

Amelie | INTO mag. edition 03, Voices of East London youth.

Clients

We work across the globe.

The INTO and INTO+ team operates worldwide, using methods like filmmaking, photography, ethnography, and scriptwriting to explore and share narratives about cultures. We work together closely, ensuring our visuals authentically represent the stories we tell.

With my background in cultural journalism and scriptwriting, I specialise in exploring diverse community landscapes, including various cultures and subcultures. As a creative project manager, I oversee all projects, managing team collaboration. I'm passionate about fueling ideas and connecting people. I lead the search for great content in INTO magazine and drive collaborative projects. It's all about making learning and sharing ideas a breeze! Fluent in English, French, Italian, and native Spanish.

Thaïs Planes

Creative Project Management and INTO Magazine coordinator

I've spent over a decade working in diverse industries, collaborating with creative agencies, and clients. My skill set encompasses production, video editing, design, and dynamic motion graphics. Adeptly guiding projects from their initial concepts in pre-production, through the production phase, to the final product in post-production, ensuring effective connections to the audience.

Artur Guarezi

Head of Creative Post-Production

INTO CULTURE STUDIO

Placeta de Montcada 1-3, Despacho N°7. 08003 Barcelona, Spain

Exploring Cultures Across the Globe.

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