Client: VICE Media
VICE LatAm x Hult Prize Foundation
"El futuro está en vernos a todos como una generación unida"
"The future lies in seeing us all as a united generation," Leandro, 24, Cuba
WHAT DOES IT MEAN TO BE YOUNG IN LATIN AMERICA?
The Hult Prize foundation seeks to educate and empower young entrepreneurs with socially-aimed projects. They have brought impact focused programs and training to over a million students globally. In order to further their goal of fostering success among talented youth, the Hult Prize Foundation, in partnership with Vice Latin America, wanted to find out more about what motivates young Latin Americans to migrate and look for opportunities elsewhere.
INTO set out to get insight on the challenges that Latin American youth face, the motivations that they have to succeed, and the ways in which they can be supported.
INTO x VICE
INTERVIEWS AND FIELDWORK
INTO carried out a series of 18 interviews to get first-hand perspective on what it means to be a young person in Latin America right now. We hung out with Hult Prize participants from Mexico, Cuba, Ecuador, Colombia, Guatemala, Peru, and Nicaragua between the ages of 18 and 33. Our participants shared profound perspectives regarding society, education, the environment, politics, and work in their respective countries, as well as the motivations behind their participation in Hult.
VIDEOS
From the 18 interviews conducted, INTO produced a series of original videos addressing the main themes discussed by our participants. These videos were used internally by VICE LatAm and the Hult Prize Foundation, as well as published on the social media channels of both organisations.
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