The Raval is one of the most vibrant and diverse neighbourhoods of Barcelona. It’s also one of the areas that faced the most challenges during the pandemic.
Ravalopoly is a non-profit initiative created by eXplorins with the support of the Barcelona City Council. Its goal is to reinvigorate the local economy by generating interest in local businesses and the artistic scene of El Raval.
INTO was commissioned to conduct a culture mapping immersion in the Raval.
CULTURE AND TALENT MAPPING
INTO spent time in the Raval building authentic connections with community members. We provided on-the-ground insight on cultural identity, solidarity, and where things were happening in the Raval.
INTO produced an original magazine as an authentic and creative representation of the identity of the Raval. This special edition featured photos of the neighbourhood including local artists, community members, and businesses. 5000 copies in print, plus digital form.
INTO delivered a captivating interview and portrait series featuring 24 local artists and merchants.
INTO created a top-level visual campaign for the project, featuring urban culture scenes that captured the flavour and vibrance of the Raval.