Levi Strauss

We went around the globe seeking to unpack denim culture and its cultural and historical role in a multitude of emerging and developed markets. Roaming the streets of London, Delhi, Mumbai, San Francisco, Chicago, Paris, Los Angeles, Tokyo, Shanghai, Beijing, Hong Kong, Saint Petersburg, Moscow, Denver, Barcelona, we navigated changing habits and explored what it means to negotiate between the traditions of the past and the demands of the present.

Produced a collectable edition of books per city.