Client: Levi Strauss
On the road with global denim culture
INTO the Mission:
The aim? Visual and strategic inspiration by sharing the output and insight with the design, marketing, and visual merchandising teams for them to truly connect with and get to know the markets intimately, allowing them to better compete in the territories (including identifying the ideal locations for flagship stores e.g. in New Delhi, London, etc).
INTO the Solution:
INTO went out to explore, photograph and film denim youth culture and its urban points of reference in over ten cities: London, Mumbai, New Delhi, San Francisco, Denver, Chicago, Paris, Hong Kong, Beijing, Shanghai, San Petersburg, Moscow, Gothenburg, and Tokyo. Through this journey, we captured a series of striking visual youth-culture stories, inspirations and trends, and portrayed the key role youth plays in the development of emerging markets.
