A series of short films exploring and portraying the authenticity of youth culture, styles, attitudes and values in the city of Los Angeles, the footage was captured in different neighbourhoods of L.A. Area codes; 213, 623, 310. 626.
Junk Food Clothing wanted to strengthen its social credentials by going meeting and connecting with their urban and street audience, collecting and communicating the stories of those live in the different neighbourhoods of L.A.
The objective of the brief was to bring a more creative, authentic and genuine way to get up and close to the streets and its people and capture real moments through improvisation and spontaneity. This was key to access the ordinary as well as the extraordinary by encouraging the agency of each individual within their environment.
INTO captured a series of street culture photography and a short film that explore people’s insider knowledge of and relationship to local areas, their community mindsets, as well as cultural and personal attitudes towards style and identity.
The photographs and film were captured in different neighbourhoods of Los Angeles.