CULTURE MAPPING
We immersed ourselves in four LA neighbourhoods chosen for their visual and cultural significance (area codes 213, 623, 310, and 626). Our team explored how identity in Los Angeles interacts with physical space, and connected with locals to better understand their insider knowledge of and relationship to local areas.
ETHNOGRAPHIC RESEARCH
Between interviews, observation, and spending time with LA locals, INTO captured real moments through improvisation and spontaneity. We connected with people that we met on the street, and got profound, authentic results.