Menu
Client: Junk Food Clothing
Youth culture, and its values in the city of Los Angeles.
Services:
1. Research
2. Production
3. Filmmaking
4. Photography
INTO Culture Studio is creative content and research agency, based in Barcelona and London.
We work with brands and institutions to unveil alternative ways to connect with people through human-centric strategies, authentic storytelling, and premium visual content.
What we do
A New Age Calls For A New Way Of Connecting
There is a huge disconnect between brands and their audiences. We capture and create human-focused experiences that help brands and institutions bridge the cultural and contextual gap through:
Research-based Content
We specialise in immersive anthropological research methods supported by film and photography. Our team is dedicated to identifying cultural shifts, mapping out behaviours, developing ideas, niche recruitment and producing quality creative content.
Access and Insight
We build connections to unfold experiences, perspectives and ways of life. From it, we gain a rich understanding of people’s stories and the many fluctuating narratives that define them.
Authentic Storytelling
Hands-on and on the ground coverage. We naturally tap into urban culture to ensure true representation of audiences. The goal is to amplify unfiltered voices & real narratives.
We team up to create
We collaborate with other creatives and research agencies to offer our extensive knowledge of proximity to urban culture and communities.
Real insights. Real people. Real stories.
CASE STUDIES
This is how we do
VICE media. LatAm x Hult Prize foundation
Creating a pathway for youth everywhere to build a better world
Nike Tokyo Design Studio
Documenting sports culture and their lives in their creative places at its hear
Our Approach
We are visual storytellers, researchers, and big-thinkers
We build compelling documentary-based narratives and meaningful stories people can relate to. Here’s how we do it:
Filmmaking & Photography
Convey the visual story. We strive to visually tell people's stories, always anchoring our shots through an empathic and empowering approach. For us, the people at the heart of our stories will always lead the way in which their narrative is told.
Research
Through a mix of in-depth hanging out and on-the-fly interviews, we spend valuable time with people to build relationships and capture valuable personal stories and insights.
Talent sourcing and proximity
is how we tap into cultures effortlessly. We live on the streets and make it our business to know about upcoming trends and movements.
Book editing and layout expertise
We can deliver premium, fine-art finished deliverables in the form of print like Books and zines, street installations, posters, prints and curation of any type of digital asset, including text, images, video, multimedia, social media or other types of technology content.
Global network
Let the INTO locals guide the way. We have friends in many corners of the world! A mixed bag of talents in places such as Spain, France, United Kingdom, Denmark, Mexico, USA, Japan, South Asia and beyond.
INTO Mag
INTO is a cultural magazine that focuses on telling stories in a global market that increasingly demands genuinely human-centred content, both visually and narratively, intimately and aesthetically exploring and documenting individuals, communities, and subcultures around the world.
Learn more
“Just get out, meet people and put yourself in other people's experience, in other people's lives, not just your own vision"
Amelie | INTO mag. edition 03, Voices of East London youth.
Inspiration Flow
It is a path of thoughts, a shared human quality, a curiosity about what is going on in the world, and a desire to transcribe it visually.
Learn more
Clients
We work with brands and institutions across the globe.
INTO
I am a photographer and director with over 15 years of experience combining cinematography with photography to make pictures that lend a sharp, documentary style to my pieces. Telling stories inspired by people and culture for commercial and/or research purposes for brands and organisations.
Ivan Hugo
Founder,
Head of Film and Photography
Multicultural polyglot, expert ethnographer and applied anthropologist, venturing into both business and social research for strategy and innovation. Her mission is to unpack people’s stories in an attempt to understand the multi-layered complexities that hold our ‘worlds’ together and allow us to make sense of the ‘everyday’ --- while using the information to create impact
Camila Pedersen Sierra
Head of Research and Insights
I am a photographer and director with over 15 years of experience combining cinematography with photography to make pictures that lend a sharp, documentary style to my pieces. Telling stories inspired by people and culture for commercial and/or research purposes for brands and organisations.