Nike TDS/TMC

INTO was commissioned for a visual and story-led exploration in the heart of Tokyo. The project had two main goals: to discover where and how young people gather and express themselves, and to document urban sportswear culture as inspiration for a limited-edition sneaker release. Our team set out to uncover unexpected places where sports, style, and creativity collide. The Journey: Photo Book A limited-edition (250 copies) 300-page book with 200+ original photos capturing Tokyo’s youth and movements. Culture Mapping: On-the-ground exploration of creative hubs, from neighbourhoods to late-night hip-hop rehearsals in the business district. Visual Inspiration: Hundred of photos and short documentaries on sports and subcultures. Content: Authentic material that shaped Nike’s Nippon sneaker line, Air Force 1, and TDS collection, influencing design, captured campaigns, for flagship stores in Tokyo & Portland.