J-Food Clothing

Junk Food Clothing wanted to strengthen its social credentials by connecting directly with its young, urban audience. We created a five-part documentary series exploring the cultural and aesthetic values of LA street style, emphasizing authenticity and effortlessness. Alongside the films, we developed a visual campaign for Junk Food Clothing, a limited-edition magazine featuring local voices, and conducted culture mapping across four neighborhoods. Through ethnographic research and street-level storytelling, we captured genuine expressions of youth identity in Los Angeles.