INTO culture is an independent media & anthropological creative studio for brands and organisations and anyone in-between.
We combine different disciplines to create compelling documentary-based narratives of original experiences of communities and subcultures from around the world.
To capture and tell stories, we use immersive research methods and creative visual content:
Intercepts are spontaneous encounters with people often ‘on-the-go’. Through real conversations with real people, we harness valuable personal stories through light but engaging interaction. We stop people on the streets, in barbershops, in local markets, or in relevant locations and have meaningful conversations.
Deep hanging out is an organic, in-depth method that involves, well, hanging out! We spend valuable time and create connections with people to unfold personal experiences, perspectives and ways of life. From it, we gain a rich understanding of people’s personal stories and the many fluctuating narratives that define them.
Photography and video convey the visual story. We strive to visually tell people’s stories, always anchoring our shots through an empathic and empowering approach. For us, the people at the heart of our stories will always lead the way in which their narrative is told.
Book editing and layout expertise means we can deliver premium, fine-art finished deliverables in the form of print like tabloid, magazines, and prints, for those clients that yearn to break the frames of the digital.