Real insights. Real stories. Real people.

INTO Culture Studio is creative content and research agency, based in Barcelona and London.

We are visual storytellers

We are storytellers, ethnographic researchers, photographers, filmmakers and big-thinkers. We take an intimate and aesthetic approach to build compelling documentary-based narratives of unfiltered voices.

We capture human shifts

Our creative team specialised in cultural anthropology, identifying patterns, understanding cultural shifts, mapping out customer behaviors, developing ideas, and producing data-driven insights.

CASE STUDIES

explorins

Ravalopoly - Raval solidarity routes

Junk Food Clothing​

Youth culture and attitudes in the city of Los Angeles​

Vice Media

Youth culture and attitudes in the city of Los Angeles​

Our Approach

We offer a range of creative interventions with our core services being insights and visual storytelling.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Accordion Content
Accordion Content

INTO Mag

INTO is a cultural magazine that focuses on telling stories in a global market that increasingly demands genuinely human-centred content, both visually and narratively,

Learn more

Inspiration Flow

It is a path of thoughts, a shared human quality, a curiosity about what is going on in the world, and a desire to transcribe it visually.

Learn more

Clients

We work with brands and institutions across the globe.

I am a photographer and director with over 15 years of experience combining cinematography with photography to make pictures that lend a sharp, documentary style to my pieces. Telling stories inspired by people and culture for commercial and/or research purposes for brands and organisations.

Ivan Hugo

Founder,
Head of Film and Photography

Multicultural polyglot, expert ethnographer and applied anthropologist, venturing into both business and social research for strategy and innovation. Her mission is to unpack people’s stories in an attempt to understand the multi-layered complexities that hold our ‘worlds’ together and allow us to make sense of the ‘everyday’ --- while using the information to create impact

Camila Pedersen Sierra

Head of Research and Insights

I am a photographer and director with over 15 years of experience combining cinematography with photography to make pictures that lend a sharp, documentary style to my pieces. Telling stories inspired by people and culture for commercial and/or research purposes for brands and organisations.

Ivan Hugo

Founder and CEO
Head of Film and Photography

Real insights. Real people. Real stories.​

Based in Barcelona and London.

BCN
TKO
LDN

ivanhugo@intoculture.com

Instagram

Vimeo

Facebook

© IntoCulture 2022